Bardstown Bourbon Co updates packaging
Kentucky-based distiller Bardstown Bourbon Company has announced a comprehensive packaging revamp for its core product lineup.
The new packaging, which is said to reflect Bardstown Bourbon Co’s continued commitment to pushing the boundaries of Bourbon while maintaining high quality, will be introduced across the brand’s core portfolio this year.
The modernist aesthetic maintains the brand’s distinctive bottle shape while incorporating design elements that enhance its positioning in both on- and off-trade markets, including improved product clarity, a refined colour system, premium materials, and authenticity.
Sealed with a heavier cork, the elements aim to combine minimalist design with a sense of personality.
The new packaging follows the brand’s expanded distribution throughout the US, aimed at helping consumers distinguish between expressions.
Pete Marino, president of Lofted Spirits, parent company of Bardstown Bourbon Co, said: “Our new packaging amplifies what made us who we are: bold, innovative, transparent and high-quality.
“Every element, from our beautiful bottle to the premium materials, tells the story of our unwavering commitment to excellence while signalling our evolution as a brand that is ready to boldly step into the future.
“At Bardstown, we are constantly pushing ourselves to redefine what premium means in today’s market while staying true to the values that earned our customers’ trust. This packaging is another part of our promise that innovation and tradition can coexist beautifully, creating something that honours our legacy while writing the next chapter of our story.”
The refreshed design will start rolling out in early spring 2026 for Bardstown’s core products: Kentucky Straight Bourbon Whiskey, Bottled-in-Bond, High Wheat Bourbon, and Kentucky Straight Rye.
Later in the year, the redesign will be expanded to include the brand’s Single Barrel Program, Discovery Series, and collaboration releases.
Dan Callaway, master blender at Lofted Spirits, added: “The labels have changed. The standards haven’t. Inside these beautiful bottles is the same award-winning whiskey – the consistent quality that defines our pursuit of what’s possible.”
Last month, Lofted Spirits announced its plans to expand the main facility in Bardstown, nearly doubling its size and tripling its bottle capacity.
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