Alcohol-free RTD Naked Life hits Target
Australian non-alcoholic cocktail brand Naked Life has expanded its US presence with a listing in more than 800 Target stores.
Following the brand’s US launch in March 2025 with Molson Coors, Naked Life is expanding its retail presence with Target.
The non-alcoholic ready-to-drink (RTD) cocktails make their debut in more than 800 locations nationwide and online with two flavours: Cosmopolitan and Margarita.
Naked Life RTDs are made with botanicals, such as juniper and orange blossom, and contain no sugar, with five to 10 calories per 250ml serving.
For a limited time, Target will offer the brand’s four-packs for US$8.49.
Tracey Bien Schenck, senior director of marketing at Naked Life, said: “As legal-drinking-age Gen Z and Millennials incorporate non-alc cocktails into their evolving drinking habits, they’re looking for options that feel elevated and true to the classics.
“This launch with Target allows us to meet consumers exactly where they shop, introduce Naked Life to more households across the US, and give everyone the chance to be part of the cheers.”
Founded by David Andrew in 2016 initially with a range of sodas and tonic waters, Naked Life introduced its first non-alcoholic RTD cocktails in 2021.
The current range includes 15 different expressions, five of which were initially made available in the US market.
The no-alcohol category is currently experiencing significant growth, with around 61 million people recruited worldwide between 2022 and 2024, according to IWSR.
Reflecting the popularity of responsible beverage brands, The Low & No Masters 2026 of The Global Spirits Masters Competitions awarded its medals earlier this month to multiple brands.
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