WhistlePig ‘crashes’ Louisville’s Bourbon district
Vermont-based whiskey producer WhistlePig is ‘crashing’ Louisville’s Bourbon District with a new consumer experience within a restored former security bank.
The WhistlePig Vault is an immersive destination that has been designed to ‘shake and stir up’ the traditional Bourbon Country experience.
WhistlePig’s new home is located at 403 East Market Street, and showcases the brand’s collection of rye, Bourbon and single malt whiskeys with an experience that is described as equal parts ‘rare access, whole hog hospitality, and irreverent spirit’.
Found between Whiskey Row and NuLu, The WhistlePig Vault offers tourists and the local Louisville community access to the brand’s spirits collection directly for the first time beyond its farm and distillery in rural Vermont.
WhistlePig CEO Charles Gibb said: “WhistlePig was founded 880 miles from the Bourbon heartland, but the early seeds were planted here in Kentucky. The Vault pays homage to our founding distiller, Dave Pickerell, who got his start in the Bluegrass State before going off the grid to start the rye revolution in Vermont.
“Returning to Kentucky with The Vault is a full-circle moment for us. To truly push the boundaries of American whiskey making, WhistlePig had to build a place apart and craft new and unique whiskeys with zero generations of family tradition. We’ve made our own rules and are proud to share that with Bourbon Country friends and connoisseurs.”
Described as a first-of-its-kind space, The Vault features historic bank architecture, hidden design details, and hands-on customisation of collectible bottles.
It also showcases the full brand portfolio accompanied by distinct experiences showcasing each of WhistlePig’s signature offerings, including the marquee cocktail service in the Bank Lobby Bar, where the venue’s signature serve, The Flying Pig, is crafted with WhistlePig 10 Snout-to-Tail Bourbon and delivered in a pneumatic ATM tube that signals guests are ‘stepping into a rule-breaking whiskey world’.
Private and shared tastings are hosted in the Mezzanine Blending Room, tiered for whiskey explorers, connoisseurs and collectors seeking elevated, hands-on experiences. Here, visitors will also be able to craft their own blend of WhistlePig Old World Rye – Aged 12 Years.
The Whiskey Exchange retail experience will offer visitors the chance to dip, seal and stamp the hind of their WhistlePig 10 PiggyBank Rye Limited Edition bottles, while in the restored 1911 bank vault, once home to safety deposit boxes for precious metals, gems and documents, will be a showcase of WhistlePig’s rarest and most collectible bottles, including a full collection of The Boss Hog.
Open now, experiences at The WhistlePig Vault can be booked at www.whistlepigthevault.com.
