Torres Brandy opens entries for Zero Challenge
Entries are now open for the fourth edition of the Torres Brandy Zero Challenge and will close on 31 December.
The competition aims to showcase the most innovative, eco-conscious projects from around the world, celebrating creativity, responsibility, and forward-thinking solutions in the industry.
Local finals will be held in participating countries in January and February 2026.
The winners of each round will advance to the global final, which will be held in Barcelona in April 2026, during Barcelona Cocktail Fest.
The global final will be held over two days, during which the finalists will present their projects to the judges.
The ultimate winner will be awarded €30,000 (US34,965) to bring their project to life.
This year’s judging panel includes François Monti, author and The World’s 50 Best Bars academy chair for Spain and Portugal; Juliane Caillouette-Noble of the Sustainable Restaurant Association; and drinks journalist Mandy Naglich.
Each entry must address a ‘concrete’ socio-environmental challenge and deliver measurable impact, such as reducing CO₂ emissions or waste, repurposing materials or tackling other key sustainability goals.
Participating countries include the US, Canada, Mexico, Spain, Italy, Finland, the UK, Germany, and Chile. Additional countries in Asia will be confirmed soon.
Daniel Pappa, bartender at Svanen in Oslo, won last year’s competition for his project ‘D.G.Æ (The Ugly Duckling)’. Pappa combatted waste by repurposing surplus and damaged farm products.
Related news
Welsh on-trade ‘excluded’ from rates reform
