Rémy Martin campaign redefines success
Cognac brand Rémy Martin has debuted its ‘My Call’ campaign, which honours how individuals define and celebrate success.
The campaign spotlights the power of personal choice, championing those who ‘move with intention’, whether by building community, shaping culture, or honing their craft.
In particular, the campaign is expressed through a lens of ‘effortless elegance and restraint’, highlighting ‘authentic, unguarded’ moments that reflect the choices, discipline, and intention of today’s visionaries.
“My Call celebrates a new generation of artists, innovators, and cultural shifters who define their achievements through intention, discipline, and impact,” said Tonia Mancino, vice-president of luxury brands for Rémy Cointreau Americas. “This campaign is about honouring the choices, the process, and the personal conviction behind how modern success is shaped.
“That same ethos has guided Rémy Martin for centuries, reflected in the care and expertise behind our expertly crafted Cognac.”
Creative agency Unreasonable Studios produced the campaign, which will be featured across digital, social and out-of-home placements.
The content features key Rémy Martin expressions – 1738 Accord Royal, VSOP, and XO – alongside ‘intimate, reflective’ moments of individuals ‘honouring a path defined entirely on their own terms’.
Rémy Martin will also partner with Hypebeast to launch a content-driven campaign bringing My Call to life. This will include a ‘music immersion’ in January, featuring a surprise artist whose creative journey embodies My Call’s campaign.
Throughout 2026, the campaign will expand to spotlight multiple creators.
In October, Rémy Martin’s CEO Jean-Philippe Hecquet stepped down and was succeeded by Amaury Vinclet.
Related news
Top 10 marketing moves from November 2025
