Milano House of Campari opens at Malpensa
The Campari Group has opened a shop-in-shop store in the Milan airport, which offers mini Negronis and features a design inspired by Camparino in Galleria.
The 26-square-metre store is situated at Milan Duty Free in the airport’s Terminal 1.
As well as celebrating the connection between Campari Group and its home in Milan, the store also spotlights the Negroni cocktail and aperitivo culture.
Biancamaria Sansone, global head of marketing and customer channel marketing of global travel retail at Campari Group, said: “Campari shares many of the same values as Milano, such as craft, passion, creativity and excellence, making it the perfect location to debut our Milano House of Campari concept in Global Travel Retail.
“Developed in close partnership with Avolta, the concept strengthens our Negroni leadership with a setting that pairs authentic local design with digital tools created to drive discovery and creativity.
“The opening reinforces our ambition to curate culturally relevant experiences in travel retail that introduce travellers to the versatility and diversity of Campari’s world of apéritifs and spirits.”
In the store, guests can sample 30ml Negronis and explore twists on the cocktail at the Campari Experiential Bar.
A Digital Negroni Wheel offers an interactive look at the cocktail, showcasing different variations of the serve through the wider Campari portfolio with a Royal Negroni made with Courvoisier Cognac, a Mexican Negroni with Espolòn Tequila, and a Jamaican Negroni with Appleton Estate rum.
A Campari Video Booth then gives visitors the chance to capture a personalised Milan-inspired Campari moment.
The store also offers exclusive Campari Negroni gifts with Negroni caps, T-shirts and jackets.
David de Miguel, global head of liquor at Avolta, added: “The Milano House of Campari reflects the real character of the city: its creativity, its elegance, and its unique way of bringing people together.
“This collaboration with Campari Group transforms those qualities into an experience that welcomes travellers with an authentic taste of Milan before they take off. It is a perfect example of how Avolta brings local culture to life in our stores through innovation, storytelling, and partnership.”
Campari Group’s sales for the first nine months of 2025 saw a slight uptick of 1.5% to €2.28 billion (US$2.64bn).
The company also left Tannico, its joint venture with Moët Hennessy, in a move to streamline assets.
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