Empress 1908 Gin goes alcohol free
Canadian gin brand Empress 1908 has moved into the non-alcoholic ‘spirits’ segment with the release of 0.0 Indigo.
The brand’s first non-alcoholic expression is inspired by the botanical flavours and purple hue of its signature Indigo Gin.
It is made with all-natural flavours, including juniper, grapefruit and butterfly pea flower, which are blended and balanced with cane sugar and filtered water.
Its profile brings citrus and subtle spice, alongside floral notes gained from its botanical blend.
Phil Lecours, master distiller at Victoria Distillers, who crafted the recipe, said: “We dedicate the same craftsmanship to Empress 1908 0.0 Indigo as we do to all our award-winning gins.
“Guided by the essence of our flagship Indigo Gin, we brought together distinctive botanicals to create a harmonious and elevated alcohol-free spirit.”
The expression is designed for zero-proof cocktails that share the same craft as regular cocktails and for low consumption occasions, which the brand noted are growing in popularity.
According to NIQ’s non-alc report from August 2025, mocktails have doubled their popularity since 2021, while interest in alcohol-free ‘spirits’ has increased by 55% in the past 12 months.
Ahead of Dry January next month, the brand recommends on-trade and at-home bartenders to craft simple mocktails with 0.0 Indigo, such as the Empress & Tonic 0.0, or update classics like a Grapefruit Spritz or Bee’s Knees.
0.0 Indigo is available nationwide in the US at select retailers for a suggested retail price of US$39.99.
Texas-based spirits company Milestone Brands acquired Empress 1908’s producer, Victoria Distillers, in June 2022.
Alongside its signature purple Indigo Gin, the brand’s range also includes an elderflower rose gin and a cucumber lemon gin.
Victoria Distillers is located in Victoria, British Columbia.
Eric Dopkins, CEO and chairman of Milestone Brands, added: “Today’s consumer is evolving, showing more interest in zero-proof options than ever before. As a direct response, Empress 1908 0.0 Indigo offers a sophisticated alternative that makes distinctive zero-proof cocktails effortless and delicious.”
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