Andy Clarke partners with V Rum
British producer V Rum has partnered with drinks expert and TV presenter Andy Clarke to engage consumers and promote the brand.
Clarke – known for his appearances on ITV’s Saturday Kitchen, Love Your Weekend with Alan Titchmarsh, and Jimmy and Shivi’s Farmhouse Breakfast – will collaborate closely with V Rum to leverage his expertise, creativity, and storytelling skills to help promote the brand.
Together, the pairing aims to redefine British rum by exploring new content and cocktail concepts, forming brand partnerships, creating innovative customer experiences, and enhancing perceptions of British-made rum.
Carl Churchill, founder and CEO of V Rum, said: “Andy’s experience and creative energy make him the perfect partner for us. He shares our belief that British rum can stand proudly alongside the world’s best, and his insight will be invaluable as we continue to grow and innovate throughout 2026 and beyond.”
As part of their partnership, V Rum and Clarke will develop a variety of engaging initiatives, including TV and online cocktail content, collaborations with retailers and mixers, and introductions within the broader drinks and hospitality industry.
The goal of the partnership is to promote craftsmanship, sustainability, and the spirit of collaboration, which are said to be central to modern British drinks culture.
Clarke commented: “V Rum is a brilliant example of how British craft distilling is evolving, innovative, sustainable, and full of character. I’m thrilled to be working with the team to help bring their story to life and show people just how exciting British rum can be.”
V Rum is produced in Hampshire, England. The brand has a commitment to sustainability, using 100% recycled glass bottles and boasting a distillery powered by renewable energy.
Earlier this month, V Rum teamed up with GMAX Travel Retail to launch its rums to travellers around the globe.
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