Altos teams up with Australian Open
Pernod Ricard-owned Altos has been named the first official Tequila of the Australian Open tennis tournament, which kicks off in Melbourne next month.
The Australian Open 2026 will unfold at Melbourne Park from 12 January to 1 February.
As part of the collaboration, Altos co-founder Dre Masso will open Casa Altos at the Grand Slam Oval.
The space will feature a nine-metre bar shaking courtside Tequila cocktails – from classics to an exclusive Australian Open signature serve.
Across the precinct, fans will also find ready-to-drink Altos Lime Margarita and Altos Watermelon Margarita at Australian Open’s bars, providing easy access to Tequila across the tournament.
Plus, Código 1530 Tequila will join Altos on-site as part of Pernod Ricard’s agave spirits portfolio presence at the Grand Slam.
The partnership with the Australian Open follows a global redesign of the Altos range this summer.
The brand has also made a significant investment in the UK market. In June, Pernod Ricard launched a six-figure Altos Tequila campaign in the UK.
In September, Altos Tequila’s Tahona Society Competition crowned Christina Mercado of the US as its winner.
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