Witchmark creates gin for Bath Rugby
As part of a multi-year collaboration between Witchmark and Bath Rugby, the Wiltshire-based distillery has developed a limited edition gin for the team.
The co-branded spirit features Witchmark’s Single Origin London Dry Gin, reimagined with a label in the signature blue, black, and white of Bath Rugby.
The release follows the October announcement of the multi-year partnership between the distillery and the club.
The limited edition gin is crafted from a blend of botanicals, including juniper, orange zest, cinnamon, cubeb, bay leaf, and coriander.
James Bibby, commercial director of Bath Rugby, said: “We’re thrilled to launch this special edition with Witchmark to mark a truly unforgettable Treble-winning season. I can’t think of a better way to toast the success of that season than through this new offering to our supporters both on matchdays at The Rec [Bath Rugby’s Recreation Ground] and in the city too.”
B Corp-certified Witchmark Distillery is named after the protected ‘witch marks’ found in the stone of its buildings, which date back to the 1600s. These symbols, created by scribing interlinking circles, were believed to safeguard the occupants and the products within.
Each Witchmark spirit is distilled from barley grown in the fields surrounding the distillery, located just 30 miles from the Recreation Ground where Bath Rugby plays.
Jon Carson, co-founder and commercial director of Witchmark Distillery, shared: “This is our first collaboration, and it’s a special one. This is a meaningful partnership with a club that shares our values of excellence and local pride, especially with our distillery just down the road from The Rec.
“This gin is a classic example of a London Dry and works brilliantly in a gin and tonic or Martini and will serve as a piece of history, both for Witchmark and Bath Rugby.”
Retailing at £43 (US$57), the collaborative gin (40% ABV) will be available in limited quantities through Bath Rugby’s retail channels. These include The Rec stadium shop and hospitality lounges, as well as Witchmark’s visitor centre and online store.
Selected retailers offering the gin will include Ludo Sports Bar and Kitchen, Sam Weller’s, The Three Horseshoes, The Architect in Bath, Independent Spirit of Bath, Hideout Bath, and Flan O’Brien’s.
Earlier this month, Witchmark secured new listings with UK retailers and hospitality groups.
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