Spy X Vodka debuts in Hong Kong
Portuguese company Spy Manor’s Spy X Vodka will make its Hong Kong premiere at Cassio Social Club and Magic Room tomorrow (15 November).
Spy X will make its Asian debut this weekend at two Hong Kong nightlife destinations, Cassio Social Club and the Magic Room.
The Cassio Social Club, known for combining ‘vintage European elegance’ with the vibrant energy of modern Hong Kong, will host the official launch event on 15 November.
The Magic Room, which offers a unique ‘secret-venue’ concept and energetic electronic music scene, will introduce Spy X to thousands of nightlife enthusiasts during a one-off immersive event.
Bruno Marques, managing director of Cassio Social Club, said: “At Cassio, we’ve always been drawn to brands that represent craftsmanship and individuality. Spy X fits seamlessly within our curated portfolio of ultra-premium, independent spirits – it’s contemporary yet rooted in quality.
“Its refined, ultra-rare spelt base and exceptionally smooth texture make it an elegant spirit both for signature cocktails and for sipping neat, which aligns beautifully with the Asian palate’s appreciation for balance and subtlety.
“We see strong potential for Spy X in Hong Kong’s nightlife and luxury bar scene, especially among consumers who value authenticity, design and exclusivity in what they drink.”
Spy X said its launch in Hong Kong is a response to the growing momentum in the luxury spirits market across Asia, driven by rising disposable incomes, a shift toward experiential consumption, and a focus on premium branding.
The brand’s distributor in Hong Kong, Vines & Terroirs Limited, will spearhead local activation efforts.
Spy X plans to expand its presence to more bars and exclusive venue collaborations throughout Hong Kong and Macau later this month.
The expansion is said to align with the brand’s broader distribution strategy across Asia and Europe.
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