Diistil and Nyx Holborn capture nightlife in gin
On-demand spirits platform Diistil has partnered with Leonardo Hotels Group’s Nyx Hotel Holborn to create a custom gin that captures the nightlife of the UK capital.
The collaboration expands on Diistil’s partnership with Nyx Hotels, which started in 2024 with the creation of custom miniature gins for suite guests to take home.
Due to the success of this initial project, the relationship has evolved into a full collaboration, resulting in a gin designed to capture ‘the bold, expressive, and creative spirit’ at the core of four-star hotel Nyx Holborn.
Raj Batra, founder and CEO of Diistil, said: “The Nyx collaboration perfectly reflects Diistil’s spirit of creativity and partnership. Having worked with the Nyx team previously on their bespoke gin miniatures, it was wonderful to build on that relationship to craft a gin that mirrors their bold identity and music-led energy.
“This partnership shows how flavour, storytelling and design can come together to create something truly distinctive – and genuinely reflective of Nyx Holborn’s spirit.”
Nyx Gin is crafted from a blend of botanicals, including juniper, coriander seed, Earl Grey tea, grapefruit, rosemary, star anise, apple, and pink peppercorn. The result is a gin characterised by a floral and citrus profile, complemented by subtle herbal notes and a hint of spice.
The gin is now featured across Nyx Holborn’s bar menus, including its new signature gin and tonic serve. The cocktail combines Nyx Gin with London Essence tonic water, rosemary, and grapefruit.
Malcolm Maitland-Walker, food and beverage manager at Nyx Holborn, commented on the partnership: “Working with Diistil to create our own gin for Nyx Holborn has been a brilliant experience. They completely understood our vision, which is bold, vibrant and full of personality, and translated that into a spirit that feels unmistakably ours.”
The gin’s debut aligns with the launch of Nyx Live, the hotel’s new music series hosted at its Midtown bar and restaurant, bringing together guests, artists, and locals to celebrate music, flavour, and connection.
Maitland-Walker added: “Launching the Nyx Diistil Gin alongside our new music series, Nyx Live, at Midtown has taken the partnership to another level. It has given guests a true taste of what Nyx Hotels is all about: great energy, creativity and unforgettable experiences.”
Diistil’s earlier collaborations this year include creating custom gins for London’s Strand Palace and the Middle Eight Hotel.
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