Diageo adds Lemon Drop Martini to RTS range
The Ketel One Lemon Drop Martini is the latest ready-to-serve (RTS) product to join The Cocktail Collection by Diageo.
The serve is the ninth cocktail in the range, following the Bulleit Whiskey Sour, which launched in August.
Diageo cited Kantar data that found that Lemon Drop searches are up 27% year on year.
“Following the success of the Espresso Martini and Cosmopolitan within The Cocktail Collection, the Lemon Drop Martini was the natural next step,” said Carl Nolet Jr, the 11th-generation family member behind the Ketel One brand. “It’s bright, balanced and sophisticated – the perfect pour for the modern host.”
The RTS cocktail features Ketel One Vodka, real lemon juice, and a touch of sweetness, and is bottled at an average ABV of 18.1%.
It comes in two sizes: 350ml, priced at US$13.99; and 750ml, priced at US$25.99.
To promote the launch, Diageo has partnered with tablescape rental company Hestia Harlow, united by a ‘shared passion for elevating the at-home entertaining experience with ease’.
The two brands have created four exclusive holiday tablescape kits inspired by The Cocktail Collection’s signature serves.
The newest RTS cocktail is accompanied by gold cutlery and charger plates, as well as an ‘elaborate’ lemon centrepiece and white candles.
Meanwhile, the Ketel One Espresso Martini is paired with brown, cream and gold tableware.
The Crown Royal Black Cherry Whisky Sour comes with gold and burgundy candles and napkins, while the Bulleit Old Fashioned kit features burnt orange, copper and whiskey-brown hues with textured glassware.
Tablescape kits are priced from US$47, which does not include a Cocktail Collection bottle.
“This holiday season, we know hosts are looking for ways to make entertaining feel special without adding stress,” said Nikhil Shah, brand director at Diageo. “By pairing the new Lemon Drop Martini, Espresso Martini, Whisky Sour and Old Fashioned with Hestia Harlow’s beautifully curated tablescape kits, we’re giving hosts a seamless way to create memorable gatherings. It’s about giving back time while ensuring every detail, from the drink to the decor, is flawlessly executed for the holidays.”
Diageo will also host an ‘intimate’ immersive experience to showcase the tablescape kits. The event will be catered by Sophia Roe, who has matched the menu to each cocktail.
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