Cask Liquid Marketing GM Scott McKenzie dies
Scott McKenzie, Cask Liquid Marketing’s general manager for Scotland, has died aged 53.
McKenzie’s family announced his ‘unexpected’ death last week.
He had spent more than four decades in brand building, working for myriad drinks brands with a view to launching them in the on-trade.
Ten of those years were spent at Cask Liquid Marketing, where he oversaw all activity in Scotland for the UK-based company.
The Cask team issued the following statement as a tribute to McKenzie’s life: “Last week, the drinks industry lost one of the good guys. The word ‘legend’ is well overused in the exaggerated lexicon of the current day, but Scott McKenzie was exactly that. No fanfare, no circus, no blatant self-promotion on social media, just someone who quietly went about his job, helping to shape drinking habits and expanding people’s knowledge, making our lives more interesting.
“With a career spanning four decades, Scott worked on some of the industry’s most iconic brands – Maker’s Mark, Wyborowa, Kraken, Ocho, Benromach, to name but a few. But it wasn’t just the job that he did or the brands that he worked on that made Scott who he was. He delivered his work with passion, knowledge, kindness, and consideration. He was genuinely loved by all his customers and the fortunate people who encountered him.
“As anyone who ever knew Scott will testify, we have all been left with a huge hole. It is going to take a long time to heal. This is especially true for all the team at Cask. As a colleague, Scott was compassionate, positive, funny, educated. He had the natural flair of a raconteur and a wide-ranging intellect on any number of topics – all delivered with his signature style and dapper outfits. And anyone who has had the pleasure of Scott’s company at a Cask team meeting will know there would always be a plethora of Scottish treats – Tunnock’s Tea Cakes and Caramel, in particular, washed down with his preferred tipple, diet Irn-Bru.
“He thought about others before he thought about himself and always had the time to listen and empathise. The mark of an exceptional human being.
“Some of us at Cask have known Scott since the 1990s, some of us much more recently. The result is the same. We are all devastated by his passing and we are all going to miss him terribly.
“Our thoughts go out to his family and friends at this difficult time.”
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