Bathtub collab cements position as ‘gin of hosting’
Kent-based brand Bathtub Gin has teamed up with the duo behind London’s Wild by Tart restaurant to craft a bottle design inspired by the ‘folkloric beauty of British winter’.
The limited edition bottle design reimagines Bathtub Gin’s signature brown paper wrap with a woodland-inspired scene of hares, birds, serpents and crescent moons, drawing on themes of Britain’s native wilderness and yuletide folklore.
The collaboration with Tart London, the culinary venture founded by chefs, restaurateurs and authors Jemima Jones and Lucy Carr-Ellison, forms part of Bathtub Gin’s wider campaign that positions the brand as ‘the gin of hosting’, following earlier limited edition bottle designs with ceramicist Harlie Brown and Belgravia in Bloom.
Hannah Burden-Teh, brand director for Bathtub Gin, said: “The brown paper wrap has always been a signature part of Bathtub Gin, and it lends itself perfectly to creative collaborations. It gives us a canvas to partner with exciting names like Tart London and bring something new to our loyal customers.
“This year’s design launches just in time for the gifting season and offers something unique and collectible. We regularly hear from customers who upcycle their Bathtub bottles as candle holders, vases or even wedding centrepieces, so limited editions like this are about giving them something extra special to enjoy and to keep.”
Jones and Carr-Ellison said: “We wanted the bottle to touch on British heritage and the wilderness of our native landscapes. The design carries you on a dreamlike journey through night skies and nature, weaving together beauty, imagination and folklore, where heritage, nature and imagination come together under the stars.
“Bathtub Gin’s paper wrap gave us the perfect canvas to bring that vision to life. The result is something we’d love to see at the centre of a table, a bottle that works as beautifully for hosting as it does for gifting over the season.”
The Bathtub Gin x Tart London limited edition is now available nationwide in Sainsbury’s, Asda and Morrisons £33.50 (US$44). It is also available online at Master of Malt.
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