Aperol debuts Christmas jumpers and tree decorations
Campari-owned aperitivo brand Aperol has launched its Aperolidays campaign in collaboration with actor Nina Dobrev.
The campaign is intended to inspire consumers to ‘gather, connect, and Spritz together this season’.
“The Aperol Spritz has always been my go-to drink when I’m celebrating with friends,” said Dobrev. “Especially during the holidays, there’s something about having an Aperol Spritz with the people I love that instantly feels joyful and effortless. It’s the perfect way to toast to the season.”
Aperol has created a limited edition holiday cocktail kit, which is available in the US from Cocktail Courier. Each box contains the brand’s liqueur, Prosecco, soda water, fresh oranges, and festive extras such as themed earmuffs, an official ornament, and glassware.
“We wanted to show that the Aperol Spritz isn’t just a summer drink; it helps create moments of connection that fit every season,” said Allison Varone, head of marketing at Campari America. “Aperolidays brings that warmth and togetherness to life in true Italian style.”
The brand has also added new items to its winter collection, including Christmas jumpers, tree decorations and knitted beanies.
Aperol will also be posting festive content on its social media platforms throughout the season as part of the Aperolidays campaign.
Despite initially having the reputation of being a summer brand, Aperol has targeted the après-ski season in recent campaigns as part of its plans to make the aperitivo a year-round occasion.
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