Top 10 spirits launches in September 2025
September has made this year’s holiday shopping list 10 bottles longer, thanks to an array of exciting new spirits launches.
From gin to Tequila, rum and RTDs, there was a new product launch for just about every category last month.
Among the highlights, Don Julio launched an expression just for Mexico (also one of our most-read stories in September), while Fireball Cinnamon Whisky added an apple flavour to its core range.
We don’t want to go and spoil the rest of the roundup, so read on for the full list of top 10 spirits that launched from September.
For more new products, check out our roundups for August and July.
Portuguese gin celebrates citrus
A Mediterranean gin, Ginplz, described as a “celebration of citrus”, has come to market.
The small batch gin is distilled in the south of Portugal in traditional copper pots. Alongside juniper, its botanicals induce orange and lemon peel, orange blossom, olive leaf, wild rosemary, clove and cardamom. Its profile is described as having citrus with floral elegance and an “earthy, sunlit herbaceousness” that the brand said “recalls coastal air”.
The gin is offered at 40% ABV in Portugal, while for international markets it will have an ABV of 43%. It is designed for golden hours and cocktails alike. Ginplz made its official debut at Bar Convent Berlin, which took place from 6 to 8 October 2025.
Malibu teams up with Dole for a juicy collaboration
Pernod Ricard-owned Malibu has teamed up with juice producer Dole on a range of ready-to-drink (RTD) cocktails. The canned cocktails will launch in the US in early 2026, and will comprise four flavours: Pineapple, Pineapple Mango, Pineapple Strawberry, and Pineapple Dragon Fruit.
The flavours are each made with a mix of Malibu’s rum-based coconut liqueur and Dole’s pineapple juice, and are canned at 4.5% ABV.
Natalie Accari, division vice-president, general manager, RTD and convenience, Pernod Ricard USA, said: “This innovation takes our consumers’ favourite serve and makes it even more accessible in a convenient format.”
Fettercairn aims to stir the senses with its Vanguard whisky series
Highland distillery Fettercairn has launched a set of whiskies that explore synaesthesia, titled The Vanguard Series.
The whiskies are inspired by the distillery’s master whisky maker Gregg Glass’s synaesthetic ability to “taste in colour”. He said: “I tend to pick up sensory elements, particularly linking colour and texture to the flavour and character of the whisky. I capture that in my tasting notes, which show how the colours I experience change as the flavour of the whisky evolves.”
The range includes a 29-year-old for £2,500 (US$3,398) and a non-age-statement whisky (46.3% ABV) for £100 (US$136). The former was aged in French pink oak casks and has a 43.5% ABV, while the latter is a small-batch whisky that builds on Fettercairn’s exploration of Scottish oak via innovative hybrid cask maturation.
Neurita Tequila demonstrates it has the white stuff
Flavoured Tequila brand Neurita has added a Blanco expression to its range.
Neurita worked with La Huaracha Distillery in Mexico to craft the Blanco, which was created to help position the brand for a wider consumer base and tap into broader distribution channels. It also marks a different step from its current flavour-infused Tequila offerings: Citrus, Rosa, and Picante.
Lucy Smith, Neurita’s founder, said the brand’s aim is to “create Tequilas that are delicious, approachable, and inclusive”, particularly for women new to the category. Neurita Blanco made its debut at Bar Convent Berlin from 6-8 October.
Blazin’ Apple enters Fireball’s core range
Sazerac-owned Fireball Cinnamon Whisky has released its first permanent flavour extension: Blazin’ Apple.
The 33% ABV expression combines Fireball’s cinnamon heat with sweet and crisp apple flavour. Danny Suich, global brand director for Fireball, said: “Call it bold, but we’re betting Blazin’ Apple earns its spot in the apple hall of fame. We think our fans are going to love this temptation in a bottle.”
To celebrate the launch, the brand partnered with Parks and Recreation actor Ben Schwartz for a creative campaign. The adverts, featuring Schwartz, humorously showcase memorable moments involving apples throughout history, including references to Snow White and Sir Isaac Newton.
Casa Malka cans Tequila Espresso Martini
Tequila brand Casa Malka has launched a ready-to-drink (RTD) Espresso Martini in a 250ml can.
Named Queen’s Brew, the RTD combines the brand’s reposado Tequila with Wandering Bear Cold Brew. Casa Malka believes Tequila enhances the Espresso Martini experience, with layered notes of vanilla, oak, and caramel.
Malka Roth, founder of Casa Malka Tequila, said: “By pairing our reposado Tequila with Wandering Bear’s iconic cold brew, we’ve crafted something that feels indulgent but still fits today’s lifestyle.”
Cointreau serves up premium Spritz cocktails in a bottle
Orange liqueur brand Cointreau has launched a line of ready-to-serve (RTS) flavour-forward sparkling cocktails.
The range debuted with two expressions – Orange & Blood Orange, and Lemon & Lime – both combining Cointreau with French white wine and natural citrus flavours.
Nicolas Beckers, president and CEO of Rémy Cointreau Americas, said the Citrus Spritz range “offers consumers another way to enjoy a premium cocktail beyond the bar, and is perfect for group sharing moments like brunch, rooftops, and picnics”.
Cointreau Citrus Spritzes are bottled at 10.5% ABV, are priced at US$19.99, and available in the US.
Duppy Share cements legacy
Caribbean brand Duppy Share released the Legacy Edition, a spiced rum that has been aged for up to a decade to mark its 10th anniversary.
The expression, crafted from a blend of rums from Jamaica and Barbados, was aged for up to 10 years in ex-Bourbon barrels. Infused with spices, the rum’s resulting notes include Jamaican molasses, vanilla, honey, salted caramel and raisin.
Founder George Frost, who created the brand in 2015, said: “I started Duppy Share with a simple belief: rum deserves better, and this bottle marks a decade of our mission to do rum justice.”
Bottled at 40% ABV, Duppy Share Legacy Edition is available for £38 (US$50) in limited quantities.
Octomore enters next evolution
Islay distillery Bruichladdich unveiled Octomore Series 16, which debuts with three expressions: 16.1, 16.2, and 16.3, with a fourth whisky to launch in November.
The first whisky, 16.1 (53% ABV/£140/US$190), was crafted using 100% Scottish mainland Concerto barley, malted to 101.4 PPM and matured in first-fill Bourbon barrels for five years.
Meanwhile, 16.2 (59.3% ABV/£155) uses the same distillate as the 16.1, but has instead been aged in a selection of oloroso Sherry and Bordeaux casks before being finished in Madeira and Portuguese Moscatel.
Lastly, 16.3 (61.6% ABV/£195) was produced from barley grown on Octomore Farm – specifically in Church Field – located a few miles from the distillery. It was aged in a combination of Bourbon, Sauternes and Pedro Ximénez casks, and clocks in at 189.5 PPM.
This latest series marks the brand’s 16th range.
Don Julio turns to the dark side with release of Ceniza
Diageo-owned Don Julio has launched a Tequila exclusively for the Mexican market, named Ceniza.
Ceniza is the brand’s first dark añejo Tequila, and is said to have a sweet and smoky profile. It was toasted and charred in specially selected barrels, where fire is said to impart notes that elevate the expression’s flavour with a distinct smoky character.
Martín Raygoza, the brand’s marketing head, said: “Just as we created the world’s first luxury Tequila with Don Julio Reposado, and the first cristalino añejo with 70, now with Don Julio Ceniza, our first dark añejo, we once again reaffirm the importance of elevating and respecting our traditions while maintaining a disruptive and modern outlook; because just as Mexico reinvents itself, Don Julio Ceniza does as well.”
Ceniza is available from a range of retailers in Mexico, with an RRP of MXN$1,129 (US$60).
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