Sir Edmond Gin upgrades website
Dutch brand Sir Edmond Gin has launched a new website with an immersive learning platform to increase engagement with bartenders, trade partners and gin enthusiasts.
The website relaunch provides an in-depth look at the story behind ‘the world’s first’ bourbon vanilla-infused gin.
Designed to engage both professionals and consumers, the new digital hub combines storytelling, education, and open-source brand access.
At the core of the platform is the Sir Edmond Gin Academy, a complimentary four-chapter course that explores the brand’s origins, highlights its key ingredient, bourbon vanilla, and discusses the distillation methods and creative cocktail applications associated with the spirit.
The Academy aims to enhance product knowledge and inspire innovative cocktail creations featuring Sir Edmond’s signature vanilla infusion.
Lotte Dekker, commercial manager at Sir Edmond Gin, said: “We created the world’s first Bourbon vanilla-infused gin, and this platform allows us to share that story effectively. The Academy isn’t focused on selling bottles – it’s about education, craftsmanship, and highlighting what makes our gin unique.”
The new website also includes an open Media Portal that provides partners and brand advocates with access to approved imagery, brand assets, and social media-ready materials.
The relaunch comes after a ‘significant’ period of international expansion, with Sir Edmond Gin now available in 26 countries. This includes 19 countries across Europe, as well as markets in the Caribbean and Asia.
Additionally, the brand has developed a digital community of more than 33,000 followers, which is said to reflect its growing influence in the global premium gin market.
Earlier this year, Sir Edmond Gin opened its new headquarters in Naaldwijk to support its continued growth.
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