Penelope Bourbon gets festive with apple and cinnamon
Luxco-owned whiskey brand Penelope Bourbon has created a limited edition, ready-to-serve (RTS) Apple Cinnamon Old Fashioned for the festive season.
Crafted in small batches, the RTS cocktail combines straight Bourbon, rye whiskey, apple cinnamon bitters, and simple syrup.
Danny Polise, co-founder and master blender of Penelope Bourbon, said: “We wanted to give the Old Fashioned a seasonal touch but still make it something you’d pour anytime. We didn’t overthink it. Apple and cinnamon are timeless flavours that fit naturally with what we already love about this classic cocktail, adding a touch of warmth and spice.”
The festive serve is part of Penelope Bourbon’s RTS cocktails portfolio, which includes the Peach Old Fashioned and Black Walnut Old Fashioned, available year-round nationwide in the US.
The cocktail offers aromas of apple pie and holiday cider, with flavours of sweet fruit, caramel, spice, cinnamon rolls, vanilla, churro, and tree fruit on the palate.
Michael Paladini, founder of Penelope Bourbon and vice president of strategy for MGP Ingredients, commented: “Our Apple Cinnamon Old Fashioned is the third addition to our popular ready-to-pour portfolio, and it’s absolutely perfect for this time of year.
“The Bourbon and rye blend used for this Old Fashioned makes this the perfect pour for the fall.”
Offered at 40% ABV, the festive cocktail retails for US$29.99 and is available in a 750ml format, providing approximately 12 servings per bottle.
Apple Cinnamon Old Fashioned is limited to 11,000 cases and can be found in 12 states in 2025: Illinois, Massachusetts, Michigan, Missouri, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, Washington, and Wisconsin.
Starting in January 2026, Penelope Apple Cinnamon Old Fashioned will be available in all markets nationwide.
Luxco, a subsidiary of MGP Ingredients, acquired the Bourbon brand for US$105 million in 2023.
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