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Nicholson campaign spotlights Chelsea partnership

London-based brand Nicholson has launched a campaign with JC Decaux to promote its exclusive cocktail supply deal with Chelsea Football Club.

Nicholson ATL Chelsea campaign
The Nicholson campaign will play out on digital and static bus shelters and on large-format ad sites

The above-the-line (ATL) campaign highlights Nicholson’s three-year partnership with Chelsea FC, which was announced early last month.

The campaign, which features Nicholson’s new ready-to-drink (RTD) range of canned, bottled, and on-tap cocktails, will be displayed on advertising sites within a 1.5-mile radius of Stamford Bridge, Chelsea’s home ground.

The advertising campaign will continue for the rest of the Premier League season, ending in May 2026. It is expected to reach 14 million impressions and is part of Nicholson’s multi-million pound ATL campaign for 2025.

Alex Johns, CEO of Nicholson, said: “The relationship with Chelsea FC is our chance to tell our London cocktail story to millions of fans in the UK. Our heritage is unique and now displayed at scale for the first time.”

Nicholson advertising, which comes as the RTD category continues to boom, will play out on digital and static bus shelters and on large-format ad sites.

The badges situated on Cromwell Road between Earl’s Court and Hammersmith, and The Knightsbridge Tower are positioned on the A4 leading into Knightsbridge and Belgravia.

In the first quarter (Q1) of 2025, Nicholson saw revenue soar by 200%, driven by new customers in the UK and the expansion of its Caribbean business.

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