Neurita Blanco gains listing at Public House
Tequila brand Neurita has secured an exclusive house pour listing with the Public House Group, which operates pubs across London.
The partnership launches with Neurita’s new 100% Agave Blanco, which will serve as the group’s house pour Tequila.
Public House Group operates five locations in London: The Hart in Marylebone, The Fat Badger in Notting Hill, The Pelican in Notting Hill, and The Hero in Maida Vale. It also has one site in the Cotswolds, The Bull in Charlbury.
The partnership is said to highlight Neurita and Public House Group’s shared commitment to craftsmanship, community, and elevating modern drinking culture in urban and rural areas.
Lucy Smith, founder of Neurita Tequila, said: “Public House Group has been at the forefront of redefining the modern British pub experience. Their beautifully designed venues and dedication to quality sourcing make them the ideal partner to elevate Neurita’s Tequila offering.”
Unveiled last month, Neurita Blanco signalled a move beyond the brand’s flavour-infused range, which includes Citrus, Rosa, and Picante.
The blanco marked Neurita’s entry into the 100% agave category, which the brand debuted at Bar Convent Berlin in October.
Crafted in collaboration with the La Huaracha Distillery in Michoacán, Mexico, part of Grupo PSA, Neurita Blanco has been developed with the expertise of a female master distiller. It is said to feature a refined taste profile inspired by cristalino expressions.
The expression was created to meet the demand of discerning Tequila consumers and to expand the brand’s distribution channels.
Earlier this year, Neurita unveiled a new bottle design and a revised recipe for its product range.
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