Marie Brizard Q3 sales down €5 million
French company Marie Brizard Wine & Spirits (MBWS) experienced a 10.5% sales decline during the third quarter (Q3) of its financial year, with a particularly troublesome market in France.
The company’s sales fell from €45.9 million (US$53.3m) in Q3 2024 to €40.9m (US$47.5m) in Q3 2025.
The French market was the key contributor to the decline. Marie Brizard’s sales in France dropped by 23.4% during Q3 to €14.8m (US$17.2m), down from €19.3m (US$22.4m) during Q3 in the previous year.
Marie Brizard attributed the decline in France to the delisting of William Peel Scotch whisky among some off-trade distributors.
The group’s international markets had a stronger Q3, but sales were down by 1.1% to €26.1m (US$30.3m).
This performance was bolstered by the US – up by 26.4% in Q3 – with a ‘temporary recovery’ in Sobieski imports to offset ‘drastic inventory reductions’ by the importer.
Spain also delivered a positive Q3 with 6.0% sales growth, driven by industrial services (up by 10.4%), as did Brazil, which grew by 1.3%.
However, other markets had a tougher time. Denmark’s sales dropped by 19.5% in Q3, while Bulgaria also declined by 6.4%.
Commenting on the outlook, Marie Brizard stated: “The continuing decline in Q3 revenues reflects the impact of trade tensions in France aggravated by more challenging conditions in the global wine and spirits market.
“This situation was confirmed by the delisting of the William Peel brand by some off-trade distributors in France and the July introduction of further tariff hikes in trade with the United States.
“In response to significant inflation in the cost price of matured spirits, particularly Scotch whisky and, to a lesser extent, Cognac, the group has taken steps to minimise the fallout and best preserve its financial performance in France and on international markets.”
Reflecting on the first nine months of fiscal 2025, Marie Brizard’s sales are down 9.2% overall to €127.5m (US$148m) compared with last year.
Sales in France are down by almost a fifth (19.3%) for the nine months, from €61.9m (US$71.9m) to €50.0m (US$58m).
The international market is again faring better, but has still seen a 1.2% sales dip from €78.9m (US$91.6m) to €77.5m (US$90m).
