Furgod joins León Y Sol Tequila
Recording artist Furgod has joined lifestyle Tequila brand León Y Sol as general manager of experiences and talent.
Furgod, an artist signed by Empire Distribution, is expanding his influence beyond music by joining the Tequila to elevate the brand’s status as a luxury lifestyle label.
Tasked with enhancing experiences and talent, Furgod is reinforcing the brand’s mission to ’embrace the moments that shape culture,’ from the stage to the street, and from large events to intimate gatherings.
Furgod commented: “Joining León Y Sol means igniting my passion, where my cheers bring friends together in a vibrant celebration.”
His role as general manager encompasses managing talent relationships and experiential campaigns, as well as supporting the brand’s growth into new markets.
Bobby Marhamat, CEO and co-founder of León Y Sol, said: “León Y Sol is about more than Tequila; it’s about courage, radiance, and elevating every experience. Furgod embodies this spirit with unstoppable energy and vision.
“His presence will help us push into new markets, deepen our cultural footprint, and create experiences that resonate far beyond the bottle.”
Based in California, the brand’s 100% agave Blue Weber Tequila range is crafted in the Highlands of Jalisco.
Earlier this year, the brand launched Nequila, which claims to be the first of its kind to ‘strip’ the alcohol from Tequila to create a non-alcoholic ‘spirit’.
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