Everleaf ups UK presence with new listings
Non-alcoholic apéritif brand Everleaf has obtained retail listings with Majestic, Ocado, and The Wine Society in the UK.
Everleaf’s three nature-inspired products – Forest, Mountain, and Marine – will be more prominently displayed on UK shelves thanks to the brand’s new listings with the three retailers.
Founded in 2019 by the owner of London bar Hide and conservation biologist, Paul Mathew, the brand aims to offer customers sophisticated alcohol-free options for every occasion.
Mathew said: “When I created Everleaf, I wanted to use plants to deliver complexity, depth and great taste in non-alcoholic drinks across the on-trade. These exciting new retail listings now help bring Everleaf to our guests’ homes nationwide, and are going to really help us and the thriving non-alc category grow.”
The new listings are said to firmly establish key partnerships, making Everleaf a category leader in the non-alcoholic drinks space and making its apéritifs more accessible to consumers seeking flavour, quality, and sustainability.
Dan I’Anson, commercial director of Everleaf, added: “Non-alcoholic sales are growing faster than the alcoholic spirits category, and Everleaf is leading this movement. To see major retailers embracing what we do is hugely encouraging. It means more people can discover that ‘no alcohol’ doesn’t mean compromising on taste, theatre or sophistication.”
Earlier this year, the non-alcoholic brand expanded its international footprint with distribution agreements in Denmark and the Netherlands.
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