De Kuyper delivers plethora of new cocktail options
Dutch distiller De Kuyper unveiled a swathe of new products at Bar Convent Berlin this year – including two new ready-to-serve (RTS) draught cocktails for the on-trade.
De Kuyper Royal Distillers has expanded its Draught Cocktails line with the addition of Amaretto Sour and Piña Colada. They join the existing Espresso Martini and Pornstar Martini options.
Furthermore, with the introduction of the Key Kegs formats, the pre-mixed cocktails can be served ‘fast and consistently – ideal for hospitality venues seeking quality with efficiency’.
In addition, De Kuyper has also added two new alcohol-free cocktails to its Ready To Serve line: the 0.0% Passionfruit Martini Cocktail, and the 0.0% Sex on the Beach Cocktail.
The company hopes to tap into growing demand for non-alcoholic ‘spirits’. In December 2024, IWSR forecast the no-alcohol category would deliver incremental growth of more than US$4 billion by 2028 across the analyst’s 10 key markets.
The new RTS cocktails from De Kuyper will initially launch in Dutch retail in November.
“Zero-alcohol cocktails are not the compromise – they are the elevated answer to moderation,” said Leo Evers, CEO of De Kuyper Royal Distillers.
“With this range, we’re responding directly to the fast-growing need for an alcohol-free experience that’s easy, fast, stylish and so delicious that even dedicated cocktail lovers are convinced.”
Each De Kuyper 0.0% Cocktail comes in a 500ml bottle – enough for four 125ml serves – and can be shaken with ice.
Godelief van Erve, global marketing director at De Kuyper, added: “We’re targeting consumers who want to participate in cocktail culture without drinking alcohol – those focused on health, balance, taste and meaningful social moments.
“Gen Z and Millennials under 44 represent 70% of global on-premise cocktail consumption. These demographics are driving demand for products that align with their balanced lifestyles and moderate consumption while maintaining sophisticated social experiences.”
Earlier this year, The Spirits Business interviewed De Kuyper CEO Evers, who shared his optimistic outlook on the future of the spirits industry and the Dutch company he now leads.
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