Brugal launches passion-driven campaign
Edrington-owned Brugal Rum has launched a creative campaign inspired by the passion and dedication of five generations of the brand’s family craft.
Through standout visuals that showcase the brand’s dedication to rum mastery, the campaign celebrates the passion that has guided Brugal’s craftsmanship since 1888.
Created in partnership with brand agency Hudson Rouge, the new campaign focuses on the idea that ‘passion is what sets us apart, and passion is what brings us together’.
Jassil Villanueva Quintana, Brugal’s fifth-generation rum master and second-great granddaughter of Brugal’s founder, Andres Brugal, said: “In every cask, there is a story, and we hope to share ours, our passion for rum, with the world.
“I’m inspired by my family of rum masters who came before me, and together our passion for our craft ensures that every blend is a careful composition of the finest hand-picked casks and aged rums, balanced to perfection. Our rum is more than just a spirit; it’s a bond shared between family, maestros and community. Every bottle is a story of unity, dedication and care that’s meant to be enjoyed together.”
The multi-channel campaign launches this week in the US and is designed to maximise visibility and engage consumers.
The passion-focused campaign kicks off with prominent out-of-home (OOH) advertising placements in high-traffic areas of New York and Miami.
Online, this is further enhanced by a comprehensive digital rollout that includes website banners, paid and organic social media posts, search ads, and YouTube content. The online content will direct consumers to an immersive landing page where they can explore the story behind Brugal Rum.
Gregory Cozzolino, marketing director of Breakthrough Brands at Edrington, added: “Brugal is so much more than rum. It is a family business, a commitment to legacy, and to rum mastery. This campaign allows us to share with the world what sets Brugal apart.”
Earlier this year, Brugal launched the second limited edition expression in its Andrés Brugal Collection.
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