Beluga Vodka ups presence in UK off-trade
Noblewood Group has secured national listings for Beluga Noble Vodka in UK supermarkets Tesco, Sainsbury’s and Ocado.
For the first time, consumers can find Beluga Noble Vodka in some of the UK’s largest supermarkets, as well as at leading specialist retailers.
Marketing and promotional campaigns, including both in-store and digital activities, will support the launch.
Nick Duncan, country manager at Noblewood Group, said: “Consumers are looking for something new in super-premium vodka. Our focus is on building lasting presence, brand equity and loyalty, with Beluga positioned to lead the category.”
The Montenegro-based spirits producer acquired Beluga Vodka in 2022.
Under the Noblewood Group, Beluga has gained enhanced distribution strength and is aiming to expand beyond luxury hospitality, specialist retail, and prestigious venues.
The vodka is made from alpha-grade wheat spirit sourced from the brand’s distillery in Latvia and undergoes a six-column rectification process in Montenegro.
In addition to entry-level Beluga Noble, the brand’s portfolio includes Celebration, Transatlantic, Beluga Allure, Gold Line, Adriatic Botanicals, and Beluga Epicure by Lalique.
At this year’s Bar Convent London, the brand presented a bartender-led programme and hosted sessions highlighting Beluga’s versatility.
Related news
Is higher-end vodka in trouble?
