AI-driven e-commerce platform for spirits launches in US
Napa Valley-based Pour Now and Austin-based Big Thirst have partnered to create an e-commerce platform powered by artificial intelligence (AI).
Big Thirst is a ‘growth engine’ that offers an online sales solution alongside marketing, analytics and US-wide fulfilment through its network of licensed retailers.
Meanwhile, Pour Now connects consumers with live offers on drinks across more than 20,000 retailers. The site provides options for shoppers to choose between their nearest store, the best deal, the fastest shipping, curbside pickup and more.
The two companies have collaborated to create Big Thirst + Pour Now, a platform that combines their offerings in one AI-driven solution.
The new platform combines brand-owned storefronts, omnichannel marketing, real-time retailer discovery, and full-funnel analytics.
The platform is the ‘first’ to deliver an omnichannel journey with an e-commerce solution that integrates directly into brands’ websites, connected with full visibility into first-party data from online and retail sales for strategic insights.
“We’re introducing a better way to help people find and buy beverage alcohol online the way they want,” said Matt McGinnis, CEO of Big Thirst. “We don’t just help our clients sell, we help them sell smarter.
“By combining multiple shipping and delivery fulfilment options with total visibility into first-party data, we eliminate the blind spots that hold brands back.”
According to IWSR, global alcohol e-commerce is forecast to reach US$40 billion by 2027, adding US$7.5bn in new value.
“We’re bringing the wine shop and liquor store to the living room,” said Paul Mabray, CEO of Pour Now. “Our technology aggregates every digital offer from thousands of retailers to present the best options for each consumer. Together, Pour Now and Big Thirst turn ‘Where to Buy’ into ‘Thanks for Your Purchase.’”
A recent report revealed that 67% of legal drinking age Americans want to see laws change to expand direct-to-consumer (DTC) spirits shipping.
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