Malfy celebrates Italian style with bottle redesign
Pernod Ricard-owned Malfy Gin has unveiled a new bottle design for its Originale expression, inspired by the Amalfi Coast’s ‘shimmering seas and Italian allure’.
The redesign seeks to strengthen the brand’s position in the growing super-premium dry gin category.
Murielle Dessenis, vice-president marketing global gins, said: “Malfy Gin has been on a wonderful trajectory of growth becoming the number-one Italian super-premium gin in recent years, not only growing footprint in flavours but in the dry segment, too.
“Our multi-award winning Malfy Originale Dry Gin will be a key contributor to growth in the future, and we are thrilled to unveil our new bottle design inspired by the shimmering turquoise sea of the Amalfi Coast, epitomising Italian allure to be even more desirable and stylish, resonating with our consumers.”
Developed in collaboration with Nude design agency, the new bottle dials up the brand’s premium quality with bold design elements, such as a shimmering silver drape across the bottle alongside a vivid turquoise design.
It also features a frosted ring that wraps the glass bottle, accompanied by a new sunburst textured graphic in a magnifying turquoise tone for enhanced logo visibility, positioned prominently on the front.
The neck collar mirrors the new logo with its eye-catching colour scheme and refreshed silver foil border.
The refreshed look is said to set the mood for gatherings that feel ‘elevated and effortless’, while retaining the core elements of Malfy’s unique style.
The Malfy Originale bottle will be rolled out across Italy, UK, Turkey, Australia and UAE from September onwards with RRP €35 (US$41).
Malfy Originale is crafted with sun-ripened Italian lemons blended with water from Italy’s Piedmont region to deliver distinctive, refreshing citrus flavours and ‘unmistakable’ Italian character.
Malfy Originale is best enjoyed in a gin and tonic as well as in summer-inspired Spritzes and cocktails.
In July Malfy Gin dropped a limited edition Missoni-designed bottle.
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