Jesse Bongiovi launches brand incubator
Jesse Bongiovi, co-founder of Hampton Water Rosé wine and the son of Jon Bon Jovi, has launched an incubator company called Lily Pond Group, which focuses on beverage alcohol brands.
The new brand incubator aims to develop the next generation of lifestyle brands, with a specific focus on beverage alcohol producers that cater to today’s experience-driven consumers.
The company promises to offer a hands-on approach, guiding brands through sales, distribution, marketing, and operational strategies.
The company builds on the success of Bongiovi’s Hampton Water, which has emerged as a leader in the alcohol category, ranking as the third best-selling rosé wine priced over US$15 in the US, according to Nielsen data. It has already shown a growth rate of 28.3% in 2025 for the 26 weeks ending 13 July.
Bongiovi, founder and creative director of Lily Pond Group, explained: “Lily Pond Group is about partnership, purpose, and ultimately growth. We’re not just investing time in brands – we are building momentum. Hampton Water showed us that when you combine authenticity, community, and storytelling, you don’t just sell cases – you create culture.
“Lily Pond Group is here to do that again and again. We have proven what’s possible when you establish a strong brand identity and tap into consumer demand, and we are looking forward to bringing this expertise to our partners.”
Alongside Bongiovi, the company is led by CEO Michael Misiorski, chief operating officer Dom Alcocer, Jeff Cairney, head of sales, and Ariel Hamlin, head of marketing.
The team boasts decades of expertise in building and scaling brands within the wine, spirits, and lifestyle industries, with a goal of establishing Lily Pond Group as an incubator for culture-first brands.
LPG seeks partners with inspired founders, high-quality products, authenticity, and strong future potential.
Targeting emerging lifestyle brands with early growth and a genuine social media presence, the incubator values long-term resonance over short-term trends. Potential partners are required to be ready to meet evolving consumer needs and disrupt their categories.
Lily Pong Group will announce its official partners in autumn 2025.
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