Enotria rebrands with new name and website
Five months after it was bought by Majestic Wine Group, distributor Enotria & Coe has reverted back to its original name.
The wine and spirits distributor is now simply ‘Enotria’ in a nod to its heritage.
Enotria said the decision was made following ‘extensive feedback’ from customers, suppliers and colleagues.
A new website has also launched to support the rebrand: enotria.com. The company hopes the new design will improve the online experience of its partners with simpler and more accurate product searches, better navigation, and a smoother checkout process.
John Colley, Majestic Wine Group chairman, said: “This is a landmark moment in the history of the Enotria business. It is much more than a change of name – it signals a return to our roots and the start of an exciting new era for our colleagues, our suppliers and our customers.
“A key part of the reason we acquired Enotria was its heritage, its history and its specialism in premium wines and spirits.
“Bringing back the Enotria name sends a clear signal to our teams and to the market about our ambitions to get this business back to its very best, and deliver profitable growth both for ourselves and all of our partners.”
In August, the company announced that Julian Momen would retire from his CEO position at the spirits specialist, following the company’s acquisition by Majestic Wine Group.
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