Duppy Share targets £1m with crowdfund
Caribbean rum brand Duppy Share is aiming to raise £1 million (US$1.3m) through a crowdfunding campaign as it chases global growth.
The crowdfund is designed to fuel global growth for the brand, which is available in more than 30 markets and has recently launched in the US.
In the first day of the announcement, the brand said around £250,000 (US$336,000) had been pledged.
Priority access for the crowdfund will open on Monday 8 August and can be found on the brand’s website.
Along with international expansion, the investment will also help launch Duppy House, a new range of rums, which the brand said was ‘designed to take on the £1bn+ house-pour rum category’.
Duppy Share claims to have 25% of the market share of the premium rum category in the UK, and is backed by the likes of British rappers Stormzy and Kano.
It also has a big presence in the ready-to-drink (RTD) sector having collaborated with Moth, Old Jamaica and Ting on canned cocktails, which it claims sell more than two million cans annually.
Those looking to invest in the brand will get a variety of perks, including exclusive drops and limited edition releases, behind-the-scenes access and VIP tickets, and early product access.
Jack Orr-Ewing, CEO and co-founder of Duppy Share, said: “We’ve spent the last 10 years building Duppy Share into the UK’s leading independent premium rum brand – but we’re just getting started.
“With the launch of Duppy House and our global push, we’re ready to take on the giants of the rum industry. This raise is about bringing our community along for the ride – giving people the chance not just to drink Duppy, but to own a part of the next great drinks success story.”
Duppy Share was launched in 2015 and is celebrating its 10th anniversary this year, releasing a legacy edition rum to mark the occasion last month.
Last month, the brand also set a Guinness World Record for the world’s largest rum Punch.
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