Douglas Laing offers free samples
Scotch whisky specialist Douglas Laing & Co has created a free sampling portal for UK consumers interested in trying its regional malts before purchasing a bottle.
The ‘Try Before You Buy’ option offers new customers and subscribers the opportunity to register online for a complimentary 30ml sample pouch.
The initiative aims to introduce whisky drinkers to Douglas Laing’s collection of regional malts, each crafted to represent a different Scotch whisky-producing region.
Cara Laing, managing director of Douglas Laing & Co, commented: “We’re always looking for innovative ways to bring our whisky closer to consumers.
“This campaign allows new whisky drinkers to explore the distinct styles of our regional malts and, importantly, to discover which dram resonates with their palate. It’s an engaging and interactive way to experience Douglas Laing quality at home.”
Free samples are available for the collection’s core expressions: Big Peat Islay blended malt; Scallywag Speyside malt; Rock Island, which highlights malts from the Scottish Isles; and Timorous Beastie Highlands blended malt.
A flavour guide accompanies each free sampling pouch.
Limited to 350 sample packs, the campaign is only available for UK residents on a first-come, first-served basis.
Related news
Dewar’s denies dumping whisky in river
