Don Julio unveils second Artist Edition bottle
Diageo-owned Don Julio has reunited with Mexican-American fashion designer Willy Chavarria for its second 70 Añejo Cristalino Artist Edition Bottle.
The new Día de Muertos-inspired limited edition follows the launch of the partnership last year.
Renowned for his bold silhouettes that fuse Chicano culture with high-fashion tailoring, Chavarria has infused his distinct style into the latest Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle.
The second edition features Chavarria’s signature red rose imagery alongside his iconic designs, which include a flower hat, a box cutter jacket, and Toluca and Cascada trousers, all in honour of the Día de Muertos holiday.
Chavarria commented: “My partnership with Tequila Don Julio has grown naturally over the years, fueled by our shared passion for Mexican heritage and craftsmanship.
“The newest iteration of the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle reflects the evolution of our creative journey. Red roses, an iconic motif in my work, come alive across the design, embodying fidelity, undying love and the timeless beauty of Mexican culture.”
The liquid within the bottle is the brand’s 70 Añejo Cristalino, which is aged for 18 months in American white oak barrels. It features notes of vanilla, honey, and toasted oak.
It is offered at 40% ABV and can be enjoyed on the rocks, in a cocktail or chilled.
70 Añejo Cristalino Artist Edition is now available nationwide in the US with an SRP of US$69.99 for a 750ml bottle.
Jewellery collection
In honour of the second release, Chavarria has created the Willy Chavarria x Tequila Don Julio Cristalino Collection.
The hand-crafted jewellery line, which includes a necklace, a ring, and a cuff, is made in Mexico City and inspired by Tequila Don Julio 70 Añejo Cristalino. Each piece, polished in white gold and embellished with diamond pavé and crystals, is said to serve as a modern tribute to Mexico, featuring Chavarria’s signature rose motif and intertwined serpents.
The collection will be available exclusively through an online auction on Charitybuzz. Bidding will begin on 2 November at 12pm ET, in celebration of the Día de Muertos holiday.
The net proceeds from the three winning bids will benefit organisations that support Mexican and Hispanic creatives: the National Association of Latino Arts and Culture (NALAC) and Plataforma Arte Contemporáneo.
Mari Hernandez, deputy director at NALAC, said: “We are grateful to Tequila Don Julio and Willy Chavarria for supporting NALAC’s mission to uplift Hispanic artists, art organisations, and cultural workers. This collaboration helps ensure that future generations of Mexican and Hispanic creatives have the resources they need to thrive.”
José Noé Suro, Co-Founder of Plataforma Arte Contemporáneo, also shared his appreciation: “At Plataforma, we believe in championing contemporary Mexican art and the voices that push culture forward. With this incredible support from Tequila Don Julio and Willy Chavarría, we can continue fostering the talent and innovation that help define Mexico’s creative landscape.”
Don Julio and Willy Chavarria will also make an additional donation to both charities. The funding will support emerging creatives through programmes that focus on leadership, professional development and long-term career sustainability.
Karen Harris, senior vice president of agave at Diageo North America, stated: “As a proudly Mexican brand, it’s important for us to collaborate with partners who share our deep commitment to celebrating Mexican culture and its people.
“Tequila Don Julio 70 Añejo Cristalino is a reflection of our love for the art of Tequila making and honours the spirit of our founder Don Julio González, who crafted his Tequila Por Amor.”
In Don Julio’s other collaborations this year, the brand launched a bottle design for its 1942 Tequila with South Korean DJ and producer Peggy Gou.
Last month, Don Julio debuted a sweet and smoky añejo called Ceniza in Mexico.
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