Disaronno unwraps 500th anniversary designs
Illva Saronno has unveiled five colourful designs to celebrate the 500-year legacy of Disaronno Italian liqueur.
The five limited edition bottles, titled Passione, Bellezza, Dolcevita, Stile, and Eleganza, commemorate the brand’s five-century journey, dating back to 1525.
The limited edition collection will be available across grocery, convenience and specialist retailers from October.
Peter Dries, regional trade marketing director of Northwest Europe at Disaronno International, commented: “The launch of our stunning limited edition bottles is the perfect way to round off an outstanding year for the brand.
“Our multi-million-pound campaign will be visible in-store, in-bar, and across ATL (above-the-line), social, PR, and retail media to support a milestone year for Disaronno.
“As we celebrate 500 years of heritage, we’re also looking firmly to the future, continuing to inspire consumers with timeless Italian style and taste.”
The launch marks the conclusion of a successful year for Disaronno Originale, which continues to excel in the non-cream liqueurs market.
According to Nielsen data from July 2025, the brand has experienced a growth of 2.7% in value, compared with a market increase of 1.5%, and volume growth of 0.4%, while the market overall has declined by 0.7%.
Additionally, CGA NIQ data from March 2025 showed Disaronno International UK was the only top 20 spirits brand to have grown in the UK on-trade over the previous 12 months, with a 0.2% increase compared with the total spirits market, which has faced an 8.9% decline
Disaronno is available in more than 160 countries worldwide and is a key ingredient in cocktails and mixed drinks, such as the Amaretto Sour.
In June of this year, SB travelled to Rome for Disaronno’s 500th anniversary to discuss the group’s long-term vision and portfolio expansion in an exclusive interview with Illva Saronno CEO Marco Ferrari.
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