Decant Group secures $1.15m funding
Decant Index owner and online retailer Decant Group has raised US$1.15 million in equity to fuel its expansion in the US and UK.
The group’s first capital raise was exclusively available to the firm’s current clients.
Since its founding four years ago, Decant Group has generated more than US$125m in sales.
The company offers two distinct services: an e-commerce retailer site and Decant Index. The latter is a marketplace that enables collectors and investors to buy, sell, and trade fine wines and spirits, both in bottles and casks.
The funds raised will help to expand the platform, which currently has more than 50,000 users, into an international service with the goal of reaching millions of users. The raise is aimed at accelerating brand awareness, client acquisition, and strategic growth.
Alistair Moncrieff, CEO of Decant Group, said: “Our aim with Decant Index is to make collecting wine and spirits relevant again. It does not make sense that a Pokémon card can be worth more than a 40-year-old Macallan, but after only being in the industry myself for four years, I can see why this has happened.
“We have built a true marketplace. Our aim is to do for the alcohol market what Chrono24 did for the watch market. Wine and whisky were the original collectables, and it’s time they take the top seat back.”
The company will also announce new industry hires in the upcoming weeks. These hires coincide with the group’s new office opening in Singapore and the launch of the marketplace in the US by the end of the fourth quarter.
The group has also appointed Matteo Fantacchiotti as a non-executive director to support its international expansion and leadership in collectables and consumption. Fantacchiotti brings two decades of senior experience from Campari Group, Diageo, and Pernod Ricard, including positions as CEO and deputy CEO at Campari.
Decant Group has already invested more than US$4m in proprietary infrastructure, which includes its marketplace, bonded storage solutions, and a suite of SaaS APIs that support logistics partners.
The group said its US expansion will be driven by the growth of its private client services and the marketing of the Decant Index app.
House of Decant
A focus of the fundraising effort is the continued development of House of Decant, the group’s e-commerce marketplace.
The platform offers competitive pricing while featuring curated selections by knowledgeable individuals, ‘ensuring a seamless and convenient shopping experience’.
Through intimate tastings and supper clubs, as well as curated releases, the platform is said to foster loyalty and community connections. Chris Seddon, managing director of House of Decant, leads the initiative.
Seddon explained: “We’re creating more than an online store; we’re building a destination that brings people together through shared tastes, occasions, and stories.
“Our role is to be a friendly advisor, creating experiences that go above and beyond, both online and offline. Alongside world-class editorial that guides our customers into new worlds across drinks, food, and hospitality, we’re shaping something that feels considered and connected.”
This next phase follows Decant Group’s acquisition of UK-based drinks e-commerce platform, 31 Dover, in May 2025.
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