Brother’s Bond unifies range with packaging redesign
Whiskey brand Brother’s Bond has introduced a portfolio-wide redesign, coupled with the launch of a new four-year-old regenerative grain batch Bourbon.
The redesign aims to enhance the brand’s visibility with refined luxury cues and establish a lower carbon footprint by using US-made glass.
Led by Brother’s Bond co-founder Paul Wesley, the packaging refresh introduces a unified look across the brand’s portfolio of Bourbon and rye whiskies.
Vincent Hanna, CEO of Brother’s Bond Bourbon, explained: “This is a new chapter for Brother’s Bond Bourbon as we carry our sustainability mission from grain to bottle. Consumers today want purpose and polish in the same bottle. We’re proud to deliver both with a whiskey that looks as good as it tastes.”
Brother’s Bond’s new look is accompanied by the launch of a new Bourbon crafted from grains grown using regenerative agriculture. The latest release emphasises the brand’s dedication to creating Bourbon by championing soil health, promoting biodiversity, and supporting farming communities.
Called Brother’s Bond Regenerative Grain New Batch Bourbon, the four-year-old whiskey has an ABV of 46% and displays light floral aromas complemented by honeyed cornbread and toasted oak. On the palate, it reveals flavours of cracker jacks, icing sugar, and vanilla.
Ian Somerhalder, co-founder and blending master of Brother’s Bond, said: “Blending isn’t just science — it’s instinct, memory, and emotion. It’s showing up and having the patience to elevate and shape what nature and time have already created.
“With our new Regenerative Grain New Batch Bourbon, we’re pushing flavour forward while also pushing farming forward. Every sip connects you to the land it came from.”
The new release will be available nationwide in the US starting 16 September, with a suggested retail price of US$59.99.
In August, the Brother’s Bond founders graced the cover of The Spirits Business magazine and discussed their plans to launch in global travel retail.
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