Brooklyn to welcome ‘first-of-its-kind’ non-alcoholic bar
Soft Bar will open on the Greenpoint/Williamsburg border on 17 September, aiming to be an ‘elevated, inclusive space’ for non-drinkers.
The bar hopes to welcome the sober curious, wellness-minded, and ‘anyone seeking a vibrant social experience’ without alcohol.
Entrepreneur and television personality Carl Radke is behind the venture.
Soft Bar will offer a menu of ‘elevated’ non-alcoholic soft cocktails, many of which are created with zero-proof ‘spirits’ and adaptogens. The bar will also serve functional coffee and coffee alternatives, as well as other ‘wellness-driven’ beverages.
Bolt Design and ABC Stone have created the interiors.
Radke said: “Soft Bar is really about changing what going out can be. We wanted to build a spot where the drinks are high-quality and intentionally crafted, the vibe feels good, and people can connect without alcohol. At the end of the day, it’s about bringing people together and celebrating great flavours.”
As well as the bar, Soft Bar will launch a multi-channel media brand with six revenue streams, including franchising, licensing, product expansion, content creation, brand partnerships, and experiential retail.
Other non-alcoholic bars around the world include Club Soda in London and Sans Bar in Austin.
Alcohol-free bar Torstig in Brighton closed in 2024 due to pressures from the cost-of-living crisis.
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