Baileys Terry’s Chocolate Orange marks 100 days until Christmas
Diageo-owned Baileys has joined forces with Terry’s Chocolate Orange to craft an Irish cream liqueur aimed at shoppers looking for indulgent treats this Christmas.
Baileys x Terry’s Chocolate Orange Irish Cream Liqueur hits the shelves of leading UK retailers today (16 September), exactly 100 days before Christmas.
The two brands are said to be ‘synonymous’ with the festive period, with more than two bottles of Baileys and two Terry’s Chocolate Oranges sold every second during the Christmas period last year. As such, the collaboration is expected to drive seasonal sales as consumers seek unique gifts for family and friends.
Charlotte Gibbon, category marketing director for gins, Baileys & Pimm’s, commented: “We’re giving consumers the ultimate gift this Christmas by bringing together two iconic brands – Baileys and Terry’s. Uniting these brands creates the ultimate festive spirit – in every sense – and will undoubtedly get people talking and drive footfall into stores well ahead of the festive shop.
“We have a strong record of driving sales with our innovation – Baileys Belgian Chocolate Irish Cream Liqueur has been a massive hit, generating incredible results for our customers – and we’ve taken this to the next level by partnering with Terry’s.
“Baileys x Terry’s Chocolate Orange gives consumers the chocolatey flavour we know they love while adding a unique, zesty twist. We can’t wait to see the reaction from our fans and we’re confident it will be a big hit with people looking to treat themselves with something different this Christmas.”
Baileys has described the 17% ABV chocolate orange-flavoured liqueur as an ideal base for shoppers who want to experiment with more indulgent mixed drinks and cocktails during festive occasions at home, as well as something to be enjoyed on its own as a treat.
Lorène Decam, senior marketing manager for Terry’s, said: “We’re always looking for new ways to surprise and delight our fans, and this collaboration with Baileys does just that. This collaboration brings together the unmistakable flavour of Terry’s Chocolate Orange with the indulgent creaminess of Baileys, creating a deliciously nostalgic treat that’s perfect for seasonal celebrations.
“We’re thrilled to be entering the alcohol aisle for the first time and offering shoppers a new way to enjoy the taste they love.”
Baileys x Terry’s Chocolate Orange Irish Cream Liqueur is now available across leading retailers including Tesco, Sainsbury’s, Morrisons, Asda, Waitrose, Amazon and Co-op for RRP £11 (US$15) per 500ml bottle, as well as in selected Greene King pubs and bars.
Last year, Baileys introduced a limited edition cinnamon churros-flavour cream liqueur in the US.
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