Sabrina Carpenter joins Johnnie Walker in multi-year deal
Espresso singer Sabrina Carpenter has agreed to a multi-year global partnership with Johnnie Walker blended Scotch whisky.
The partnership coincides with the launch of the Grammy Award-winning pop star’s inaugural album, Man’s Best Friend, today (29 August).
The collaboration will offer legal-drinking-age fans insights into Carpenter’s opinions on her favourite classic whisky cocktails, and album-inspired content.
It will be the first partnership in a series of collaborations, Johnnie Walker’s parent company Diageo said, all with the aim of broadening awareness of the Johnnie Walker brand – and in particular where and how people can enjoy Johnnie Walker Black Label.
“Stepping into this next chapter of my music has been such a thrill. It feels more confident and a lot more unapologetic,” said Carpenter. “This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose.”
At select locations on Carpenter’s Short n’ Sweet tour, fans aged over 21 years old will be able to enjoy Carpenter’s signature Johnnie Walker Black Label cocktails, including a Manhattan, a Whisky Sour, and a Highball.
John Williams, global head of whiskeys at Diageo, added: “Music plays such a meaningful role in everyone’s life journey, and it has always been a way of connecting people to Johnnie Walker’s ‘keep walking’ mantra, which is aimed at inspiring personal progress. We are thrilled to welcome Sabrina Carpenter as the newest voice in our story.
“Her fearless creativity and deep connection with a new generation make her a powerhouse addition to our Johnnie Walker family. Together, we’ll harness the power of music to bring a bold, new energy to the whisky experience.”
In November last year, Absolut Vodka and Kahlúa teamed up with the Manchild singer to launch a Short n’ Sweet Espresso Martini kit.
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