Power star Naturi Naughton backs gin brand
American singer and actor Naturi Naughton has joined Tuck Gin as an equity partner and brand ambassador.
Naughton will look to bring ‘fresh energy’, national visibility and storytelling to the brand.
She said: “I care deeply about what I put into my body, what a brand stands for, and how it makes people feel.
“Tuck Gin is not just delicious – it’s made with intention. The quality, the sustainability, and the beautiful brand all really speak to me. I ‘GIVEATUCK’ and I believe gin is in! And the fact that it’s crafted right here in New York, just a few miles from where I live, made it feel like destiny.”
Naughton is known for starring in TV shows such The Playboy Club, The Client List and Power. As a singer, she is one-third of the R&B group 3LW.
Tuck Gin is produced by AKA Spirits and is made with botanicals, including organic California grapefruit, Indian jasmine, New York rosemary and dual juniper strains from Italy and Albania.
The brand has two expressions in its range: Tuck Gin and Barrel Aged, the latter of which is aged in French oak barrels.
President of AKA Spirits and original distiller, Jonathan Davies, said of Naughton’s involvement: “We sought to find a celebrity partner that shared our values, someone with integrity, openness, and who was real, someone who we trusted, someone who loved our gin as much as we do.
“In Naturi we found all of that and more. We’re excited for Naturi to help raise brand visibility through her personal engagement and creative storytelling. We are so excited to partner with her.”
Tuck Gin can be found at 500 retail locations in New York and southern New England, with wider availability to come over the festive season.
The brand will also be releasing ready-to-drink canned cocktails in the future.
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