Nicholson cocktails now in Ministry of Sound
English brand Nicholson has agreed an official canned cocktail partnership with London nightclub Ministry of Sound.
The exclusive partnership, which began on 31 July, means Nicholson’s canned ready-to-drink (RTD) cocktail range is now sold at the club.
Alex Johns, CEO of Nicholson, commented: “We are absolutely delighted to be partnering with the Ministry, one of London’s truly iconic venues. This forms the start of a series of announcements we are really excited about as we engage more cocktail fans across the country.”
Nicholson takes centre stage at the venue in 200ml canned serves in four signature flavours: Espresso Martini, Classic Margarita, Pomelo Spritz, and Paloma.
Matt Long, club director of Ministry of Sound, said: “It’s fantastic to bring the Nicholson partnership to life. We love the brand’s cocktail creativity and bold flavours, and we’re excited to be stocking it at Ministry of Sound.”
The partnership with Ministry of Sound is part of the brand’s activation strategy in London (which has been its cultural home since 1736) while it also continues to increase activities across the rest of the UK.
The listing follows the launch of Nicholson’s RTD cans in the UK earlier this year, which are available at retailers like WHSmith.
Freddie Copestick, head of sales at Nicholson, added: “It has been a pleasure working with the Ministry of Sound team to help draw up this collaboration, and I’m looking forward to bringing the partnership of two great British brands to life, while enabling more UK consumers to enjoy these fantastic Nicholson drinks.”
Earlier this year, Nicholson reported a 200% revenue increase in the first quarter (Q1) of 2025, compared with the same period last year.
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