Hennessy and Jackson Wang mark Mid-Autumn Festival
Cognac brand Hennessy has partnered with singer Jackson Wang to launch two limited edition bottle designs for this year’s Mid-Autumn Festival (6 October).
The limited edition releases are part of a four-year creative partnership between the brand and Wang, a Hong Kong-based rapper, singer-songwriter, and Hennessy global brand ambassador.
For the 2025 Mid-Autumn Festival, Hennessy and Wang have also launched two videos, where the singer showcases his favourite serves for the brand’s VSOP and XO Cognacs.
The limited edition VSOP is wrapped in a palette of red and orange and invites Cognac enthusiasts to ‘Mix it like Jackson Wang’, referring to his favourite serve: the Henny Tea, made with Hennessy VSOP, oolong tea, and ice.
Hennessy XO arrives at the celebration in a box with layered tones of deep amber and silver accents, featuring an embossed frozen effect. The invitation to ‘Savour it like Jackson Wang’ refers to the singer’s favourite way of enjoying the expression: on ice with a splash of sparkling water.
According to the brand, Hennessy’s relationship with tea dates back to the end of the 18th century, with its Irish founder Richard Hennessy and his love for tea. Richard traded both tea and eaux-de-vie, viewing tea not just as a product, but as a ritual of connection.
Celebrated across Asia, the Mid-Autumn Festival is described as a celebration that brings people together to share food and stories.
To mark the launch of the two Mid-Autumn Festival editions in Singapore, Hennessy will be rolling out a series of pop-ups, tasting experiences, and exclusive offers throughout August.
The limited edition VSOP bottles will be available at leading supermarkets, including FairPrice and Cold Storage, retailing from SGD$115 (US$90).
Fans can also sample the Henny Tea at selected in-store activations held at two Cold Storage stores, Great World City and Tanglin Mall, and two FairPrice locations, Centrepoint and Clarke Quay, every Friday to Sunday from 8-31 August.
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