Drinksology: sustainability is a ‘strategic advantage’
Sustainability is not “just a responsibility, it’s a strategic advantage”, the CEO and co-founder of Drinksology Kirker Greer has explained.
Speaking to The Spirits Business earlier this summer, Steven Pattison, CEO and co-founder of Drinksology Kirker Greer spoke about how integrating sustainable practices into businesses and brands can unlock long-term financial value.
A 2024 study by tech firm IBM concluded sustainability was a ‘business imperative’. The research showed organisations embedding sustainability into their operations were 75% more likely to report revenue growth from these efforts.
“Sustainability isn’t just a responsibility, it’s a strategic advantage,” said Pattison. “Embedding it into your business fundamentally changes how you think and operate, from sourcing and supply chains to how you treat your people and partners.
“For us, it’s shifted the broader definition of premium – it’s no longer just about product quality but about creating value for every stakeholder. That mindset drives better decisions, stronger relationships and long-term trust, all of which contribute to commercial strength and resilience.
“It also opens doors with customers, retailers and other stakeholders who increasingly prioritise values-led brands. When sustainability is part of your culture and not just your communications, it becomes an incredible source of cohesion, credibility and long-term value.”
In October 2024, Drinksology Kirker Greer secured B Corp accreditation. The group, based in Belfast, achieved a score of 84.8.
The certification requires companies to demonstrate their commitment to social and environmental responsibilities, and their dedication to balancing purpose with commercial growth.
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