Diageo adds Bulleit Sour to RTS range
The North American arm of Diageo has launched a Bulleit Whiskey Sour as part of its ready-to-serve (RTS) range, The Cocktail Collection.
The eighth cocktail in the range was introduced to celebrate National Whiskey Sour Day in the US on 25 August.
The RTS cocktail features Bulleit whiskey, lemon juice, and honey. It can be poured over ice in a rocks glass straight from the bottle, and garnished with an orange slice and an Amarena cherry for a perfect serve.
Nikhil Shah, brand director at Diageo, commented: “From backyard bonfires to game night gatherings, the Bulleit Whiskey Sour offers an easy, elevated option for any occasion – whether you’re savouring late-summer sunsets, firing up the grill for Labour Day or toasting under the stars on a cosy Autumn night.
“This latest addition to The Cocktail Collection brings one of America’s favourite cocktails to the ready-to-serve space, making it a simple, bar-quality drink to serve and enjoy all year round without the fuss.”
The Whiskey Sour has an average ABV of 25% and is available nationwide in the US in two sizes: 350ml for US$13.99, which serves four cocktails, and 750ml, which serves eight, for US$25.99.
To mark the launch, The Cocktail Collection teamed up with content creator Owen Han, also known as ‘King of Sandwiches’ on social media, to create a cocktail and food pairing.
Han said: “There’s nothing I love more than bringing people together over great food and drinks, especially as the seasons change and everyone is eager to enjoy the final days of summer. When I’m in the kitchen, my energy is usually focused on the food, and cocktails often become an afterthought.
“But with The Cocktail Collection, I can serve a variety of premium cocktails without buying a ton of ingredients. They’re simple, delicious, and ready to go, which means more time for plating, pairing, and being present with my guests.”
Diageo launched the RTS cocktail range in October 2023 in the US, followed by a UK market debut in February 2024.
The Bulleit Whiskey Sour joins Ketel One Espresso Martini and Cosmopolitan, Astral Margarita, Tanqueray Negroni, Bulleit Old Fashioned and Manhattan, and Crown Royal Cherry Whiskey Sour.
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