21 Seeds rolls out ‘Flavor, For Real’ campaign
Flavoured Tequila producer 21 Seeds has debuted a campaign and brand platform that highlights its mixability and use of real fruit.
Titled ‘Flavor, For Real’, the campaign focuses on the brand’s use of real fruits, which are infused into its Tequila.
The campaign highlights the vibrancy of the brand’s three flavoured Tequilas – Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange – in a ‘bold’ new visual world designed by business agency Gale.
It will appear on Meta and YouTube, as well as the brand’s Instagram page.
Megan Green, brand manager of 21 Seeds, said: “Flavor, For Real is more than a tagline – it’s an unapologetic declaration of what sets 21 Seeds apart.
“We infuse our Tequila with the juice of real fruit, and that commitment to realness is at the heart of who we are. As the category evolves, it is the opportune time to boldly reintroduce ourselves and our award-winning flavours that make easy, delicious, high-quality cocktails like the ever-popular Margarita.”
The brand was founded in 2019 by Kat Hantas, Nicole Emanuel, and Sarika Singh, who intended to make drinking Tequila cocktails “as approachable as a glass of wine or beer”.
One such cocktail is the Margarita, which when using 21 Seeds is said to make the process take fewer than 60 seconds and without the need for extra mixers, muddling and ingredients.
The brand infuses its real fruit flavours into a super-premium blanco Tequila, with the three expressions produced at Casa Maestri in Mexico.
Additionally, to support the new campaign, 21 Seeds has collaborated with prebiotic soda brand Poppi on a trio of two-ingredient Margarita recipes: Cucumber Jalapeño x Lemon Lime, Valencia Orange x Orange, and Grapefruit Hibiscus x Strawberry Lemon.
To watch a short from the campaign, click below:
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