Wine Paris to launch alcohol-free Be No in 2026
Annual beverage trade show Wine Paris will introduce a new standalone event, called Be No, for non-alcoholic drinks in 2026 as part of its restructured format.
Be No will be the new arm of the show committed to all drinks alcohol-free. It will join the main Wine Paris and Be Spirits segments of the fair.
The move has been made to reflect Wine Paris’ commitment to embracing industry-wide trends from around the world.
“With Wine Paris, Be Spirits and now Be No, Vinexposium is shaping a clear, purpose-driven offering built around three pillars aligned with the sector’s ongoing transformations – from alcoholic through to no-alcohol drinks,” said Rodolphe Lameyse, CEO of Vinexposium.
“In today’s increasingly complex economic and business environment, our role as a committed industry ally is to bring clarity, channel collective energy and chart a path towards a sustainable future.
“What we are building in Paris is part of a broader 360° vision that we will roll out across our entire event portfolio. Starting in 2026, Vinexpo Americas, Vinexpo Asia and Vinexpo India will in turn adopt this segmentation.
“By staying ahead of major industry shifts, we pledge to support the sector’s international development with clear benchmarks and a shared framework.”
Wine Paris will return to the French capital from 9-11 February 2026.
The introduction of Be No comes as the no-alcohol segment continues to grow. IWSR data cited by Wine Paris forecasts a 10% growth in no-alcohol by 2028.
Audrey Marqueyssat, director of Be Spirits and Be No events, commented: “Be No embraces no-alcohol wines, spirits, beers and RTDs – both de-alcoholised and beverages developed without fermentation – alongside products that share the same cues as sparkling teas and fermented drinks. This is not about fruit juices or soft drinks, but a curated environment for professionals seeking alternatives.”
V d’Or business awards also get update
Vinexposium, the parent company of Wine Paris, will also bring its V d’Or awards back for a third year in 2026.
The awards have been given a clearer format, focused on three key categories addressing the current challenges facing the wine and spirits trade.
The V d’Or awards will aim to recognise innovation, knowledge sharing, and sustainable commitments.
Lameyse noted: “With the V d’Or, we reaffirm our mission to offer perspective to the industry by showcasing what it does best – today and in the future. We honour a sector that moves forward with commitment and clarity of vision. Vinexposium’s role goes beyond events: we support those professionals who are shaping new directions, new practices, and new models.”
Five awards will be presented across three categories: Best Sustainability Initiative V d’Or (one for wine and one for spirits), Best Education and Transmission V d’Or (one for wine and one for spirits), and Best Innovation V d’Or.
Projects must have been launched or achieved ‘tangible results’ since January 2024. The deadline for entries is 2 October 2025.
At Wine Paris 2025, we spoke to several exhibitors for The Spirits Business Podcast to gain insights into industry trends.
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