Spirits of Virtue to open US hub
Scottish non-alcoholic beverage brand Spirits of Virtue will open a 30,000-square-foot production facility in Arkansas this year.
The site will open in phases from August 2025, with production to begin in the first quarter of 2026. Full operations are expected by the third quarter of the year.
Based in Hot Springs, the site will be Spirits of Virtue’s dedicated US manufacturing and fulfilment hub, creating 120 jobs.
“This facility is a major milestone in our global growth journey,” said CEO Roddy Nicoll. “It gives us the capacity, agility, and local footprint to meet surging demand in the US, while staying true to the quality, innovation, and values that define everything we do. We’re proud to be creating new jobs in Arkansas – and bringing our Scottish spirit with us.”
The company simultaneously launched Discover Pouches for the US convenience channel. The range features 2oz (60ml) pouches of non-alcoholic ‘whisky’, ‘gin’, ‘vodka’, ‘rum’ and ‘Tequila’ alternatives.
“These pouches are a game-changer,” added Nicoll, who forecasts four to five million unit sales in the first US wave. “They make premium non-alcoholic spirits radically more accessible, whether you’re sober-curious or simply want to find your favourite before investing in a full bottle.”
The firm cited Mintel data that claims nearly 30% of US consumers are cutting back on alcohol.
Spirits of Virtue bagged two awards at The Low & No Masters 2025, including a Master medal for Pearsons Botanicals – Rhubarb & Ginger.
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