Old Dominick Vodka gets a makeover
Tennessee-based spirits producer Old Dominick has reformulated its Memphis Vodka, including a new look across the line.
Previously featuring a red-lettered logo with a prominent ‘vodka’ and a rooster icon, the updated design aligns Old Dominick’s vodka with the company’s whiskey.
In addition to a new label, the vodka has also undergone a reformulation, which is said to maintain the brand’s commitment to premium quality at an affordable price point.
Old Dominick Memphis Vodka is made using water from the Memphis aquifer, charcoal filtration, and a multi-step distillation process. The distillery claims it offers ‘an even cleaner, crisper version of the profile that vodka drinkers desire’.
Chris Canale, owner of Old Dominick Distillery, said: “We’ve taken everything we learned from our previous vodka and completely reimagined it. The distillation process results in extraordinary smoothness while preserving character, and when combined with Memphis’s natural aquifer water, we’re creating something truly special that happens nowhere else.”
According to the distillery, the Memphis Sand Aquifer water undergoes natural filtration through sand and gravel layers, giving the vodka its edge on the market.
Old Dominick’s lead distiller, David Valentine, explained: “The distinct character of our hometown water, including its minimal impurities and incredible clarity, enables us to distil the purest expression of what a vodka should be.”
The reimagined product replaces the brand’s former vodka and is now available at retailers across the Mid-South.
Dating its origins back to 1866, Old Dominick is said to be the only spirits brand in Memphis, Tennessee, to produce Bourbon, Tennessee whiskey, gin and vodka.
Earlier this year, the distillery added a seven-year-old single barrel wheat whiskey to its portfolio.
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