Nemiroff backs boxer Oleksandr Usyk with 3D ad
Ukrainian vodka brand Nemiroff debuted a 3D activation at Wembley Stadium on Saturday (19 July) to support heavyweight champion Oleksandr Usyk.
On Saturday, Ukrainian boxer Usyk claimed victory in the heavyweight rematch against Britain’s Daniel Dubois.
The evening became historic when Usyk secured his third career title as the undisputed world champion.
Nemiroff said it related to the boxer’s accomplishment, as 2025 also marked the third time it had been recognised as Vodka Brand Champion by The Spirits Business in The Brand Champions 2025 report – an annual supplement covering the world’s million-case-selling spirits. Nemiroff also became the first vodka brand to take the top title of Supreme Brand Champion.
As part of the brand’s efforts to expand its international presence, Nemiroff introduced an out-of-home (OOH) activation in London on match day, titled ‘The Dance of Two Champions’.
The 3D advert was displayed at Boxpark Wembley, London, blending Usyk’s training dance with Nemiroff’s bottle, while also highlighting the brand’s title of Supreme Brand Champion 2025.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “Being named Supreme Brand Champion by The Spirits Business is a powerful acknowledgement of the work our team puts into quality, consistency, and purpose-driven visibility.
“We’re proud to bring the spirit of Ukraine to iconic moments like this one – and proud to be recognised as a global benchmark for vodka.”
The Nemiroff activation was shared by former ProFootball TV host Oleksandra Loboda on social media, who posted: “Spirit of Ukraine. On a world stage. Feels like home.”
Nemiroff is one of the fastest-growing vodka brands worldwide with a presence in more than 80 markets, including the UK.
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